From mesmerizing dance routines and side-splitting cool comedy to stunning travel anecdotes, delicious food posts, and catchy musical compositions, Instagram Reels has become the playground for anyone with a creative spark.
91% of adult Instagram users engage with video content each week, making Reels a prime destination for creativity and entertainment. For young enthusiasts and boomers, the charm lies in the abundance of dance challenges, turning ordinary people into overnight sensations and setting new trends.
In this digital revolution, Instagram’s official account shines as the most followed account under the meta platform with 605 million followers. The Reels phenomenon is not just changing how we consume content; it is redefining creativity and expression online, making social media an even more exciting and engaging place. Let’s take a look at the 20 most viewed Reels on Instagram:
Most Viewed Reel on Instagram All Time!
| Sr. No | Username | Video Title | View Count (Millions) |
| 1 | @riswan_freestyle | Freestyle football trick at waterfall | 491 |
| 2 | Samsung Ad by BTS J-Hope | J-Hope’s selfie | 316 |
| 3 | Samsungmobile | Galaxy S23 Ultra promotional video | 298 |
| 4 | @khaby.lame | Guys how many times it happen to you? | 289 |
| 5 | @shivanjali_porje | Blink & Express | 260 |
| 6 | @khaby.lame | Btw I love this kid | 272 |
| 7 | @khaby.lame | Learn From Kaby | 249 |
| 8 | @khaby.lame | Did you get the point? | 242 |
| 9 | @khaby.lame | Ops By Khaby | 238 |
| 10 | @khaby.lame | I had the impression that the fish was still alive | 230 |
1. Muhammad Riswan @riswan_freestyle (491 M)
Muhammad Rizwan, popularly known as @riswan_freestyle on Instagram, has reached a significant milestone with his most viewed reel. The 30-second video shows Rizwan kicking a soccer ball and performing freestyle soccer stunts against the backdrop of a waterfall.
The video has over 491 million views, making it the most viewed Instagram reel to date and holding a Guinness World Record (Community Nation) (The Reelstars).
His success highlights his unique talent and the growing popularity of freestyle soccer content on social media platforms. Rizwan’s achievement not only reflects his talent but also his ability to reach a global audience with viral content.
2. Samsung Ad By BTS J-Hope’s (316+ M)
BTS dominates the music industry thanks to its unwavering popularity and dedicated fan base. Recently, Samsung uploaded a promotional reel on Instagram featuring J-Hope, one of the members of BTS. Despite its apparent simplicity, the reel shows J-Hope posing for a selfie with his signature sweet smile.
Amazingly, this simple-looking reel received an incredible 316+ million views, making it the most viewed Instagram reel in history. The overwhelming response from fans highlights BTS’ enduring global appeal and their influence on the social media platform.
3. There is no dark side of the moon with the GalaxyS23 Ultra (298 M)
Samsung’s flagship, the Galaxy S23 Ultra, dominates Instagram Reels with its eye-catching features. The promotional video declares, “There is no dark side of the moon with the Galaxy S23 Ultra. Capture your night sky and post it to the galaxy.
Produced by SamsungMobile, the reel has enjoyed remarkable success, garnering over 298 million views and making its place as one of the most viewed Instagram reels.
In the video, viewers are shown a showcase of the Galaxy S23 phone, highlighting its impressive features and design. The reel encourages people to explore its new display and encourages them to experience the phone’s impressive capabilities first-hand.
Samsung’s innovative approach and the appeal of the Galaxy S23 Ultra have undoubtedly grabbed the attention of millions, making it an unparalleled hit on the platform.
4. Guys how many times it happen to you? (289 M)
In this record-breaking Instagram reel, viewers witness the hilarious antics of Gabby Lam, a comedian with a laid-back nature who rules the stage. Titled ‘Liar from Coffee’, the video reflects the global fear of electricity. With 298 million views, the reel has become the most viewed reel on Instagram to date.
The content keeps viewers captivated as it shows Gabby checking and rechecking an unplugged iron, with a mix of fear and doubt on his face. He calms his panic by taking a selfie with the plug removed, carefully ensuring the iron is disconnected at every moment.
This relatable situation connects deeply with all those who have experienced the same fear, leading to instant success. With 12 million likes and counting, this reel cements Coffee Lam’s position as Instagram’s king of laid-back humour, resonating with audiences across the world with his funny and relatable content.
5. Blink & Express by Shivanjali Porje (260M)
Also Read here: The 20 Most Viewed YouTube Videos
6. Btw I love this kid (272 M)
In a popular Instagram reel from 2022, Gabby Lam finds herself in a funny encounter at a traffic signal. Sitting in her car, she happily waves at a child sitting on a bike in front of her. However, the child’s indifferent and blank expression takes an unexpected turn and takes Lam completely by surprise.
This reel has become one of the most viewed reels on Instagram, garnering millions of views and over 20 million likes. Its appeal lies in Lam’s hilarious reaction and the relatability factor that leaves everyone surprised by the child’s unexpected response.
7. Learn From Kaby
In this scroll, a woman can be seen walking on a narrow path, pulling her hair up dramatically. However, this is a trick to display her body as the path is not narrow enough for her to walk straight. Gabby Lam makes fun of this behavior.
Although easily fit, he still jumps out to avoid touching the door. His humorous situation was loved by the audience and garnered an impressive 249 million views on Instagram. Coffee’s ability to turn everyday situations into hilarious comedy is capturing the hearts of audiences around the world.
8. Did you get the point? (242 M)
In it, Gaby Lame watches a woman walking on a high surface, suddenly lose her balance and fall off the machine she was using for support. Gaby’s reaction is pure comedy gold. He creates a funny reaction video where he holds a food plate and begins to dance, intentionally tilting the plate and the contents fall out.
Also Read here: Top 10 most followed person on Instagram in India
With a hilarious twist, Gaby’s video has been viewed 242 million times, showing his ability to turn everyday situations into laugh-out-loud moments.
9. Ops By Khaby (238 M)
Gabby Lam once again showcases her unique sense of humour and creativity with her sixth most viewed Instagram reel.
Unlike her usual reaction videos, this reel takes a different approach. It shows a woman trying to drink milk through a rolled-up piece of paper, which has a diameter about 20 times larger than the straw.
Judging by this, a gust of wind causes milk to spill all over her face as she tries to drink. Gabby cleverly creates a duet by blowing air from underneath as the milk drips.
10. I had the impression that the fish was still alive (230 M)
On this reel, Gaby Lame presents a side-by-side reflection of a failed fishing attempt. The reel begins with a man trying to catch a fish, but instead, he sprays water and hits the lifeless fish, not realizing that it is already dead.
Gaby brilliantly replicates this scene by trying to fry the lumps in a pan, and starts hitting them as if he believes they are alive.
He captioned the video, “I had a feeling the fish was still alive.” The hilarious clip has garnered nearly 11.5 million likes, becoming one of the most viral Instagram reels thanks to Gaby’s impeccable comedic timing and creativity.
Final Thoughts
The most viewed Instagram reel serves as proof of the power of engaging content. Its success highlights the importance of creativity, proactivity, and visually appealing elements in social media marketing. Creativity, authenticity, and staying in tune with your audience’s preferences are the keys to achieving significant success on Instagram. So, create your own viral moments and let your content shine in the digital age.
